we.do art we.do art
Website
date: 2021/22
tasks accomplished:
- research and analisys of the client market
- branding concultancy
- webflow, information architecture and copywriting
- UI design and prototyping using AdobeXD
- Design of the scenes for the interior renders
- 3D renders and mock-ups for the “decor” section
- Data Entry and SEO using WordPress
- Overall artistic direction
…with me on the project: Diego Quetti as partner in crime for the whole project
Francesca Marelli – studio photographer | Alessandro Maggioni – Web Developer
context
We.Do Art is a design and art lab born in 2011 from the union of the skills of Matteo and Alessandra, expert craftsmen specialized in the creation of custom design furniture, artistic decorations and finishes.
Their main need was to divide their areas of expertise because each of them is aimed at a different type of clientele.
design solution
We suggested creating sub-brands for each of these sections and adding a welcome page to the website that could send the users directly to their area of interest.
- WeDo Design: a showcase of unique and handmade design pieces for privates looking for exclusivity and craftsmanship for their homes but also for designers and architects who are looking for an expert partner to create prototypes or small productions of their piecies
- WeDo Decor: a catalog of artistic and handmade finishes at the service of architectural firms, large Italian design companies and contract companies that use external suppliers for the decoration of products and interiors
- WeDo Interiors: a section dedicated to the privates looking for a tailor-made project with a unique style for the interiors of their home
