ren.you ren.you
packaging, photography, content creation
date: mar 2022
tasks accomplished:
- packaging graphic design
- art direction
- Still life shooting
- Live shooting
- Post production
- Social Media
- Content creation
context
Roberta Renna is a beautician and beauty professionals trainer from Milan. At the beginning of 2022 she launched a first cosmetics line: REN.YOU, a three-phase kit consisting of cleanser, illuminating serum and restorative cream with the aim of simplifying the beauty routine of hers customers. For Roberta it was a first step both in the production of cosmetics and in the opening and management of her social profiles.
I helped her in each phase of the process. From the graphic design of the packaging to content creation.
the project
I started collaborating with Roberta in November 2021 when she needed help in designing the package of her products.
After that we decided that a photo shooting was a priority so, as soon as products were ready we did a shooting in my studio and another one at her saloon in order to create top quality material for her social profiles.
I opened her IG and FB account, set the catalogue and the first block of posts.
