hangout! hangout!
launch campaign
tasks accomplished:
- Branding and Logo Redesign
- Art Direction
- Script, storyboard and copywriting of each video
- Video direction and co-operator on set
- Video editing and post production
- Music and sound selection
- Graphic Design of all print and digital material
- Landing page
Note: I didn’t work on the UX/UI of the App.
context
Hangout! was born in 2019 from an intuition of Enrico Aniasi and Riccardo Gilardini. Their idea was to create an app focused on events and nightlife and to structure it as a social network. The app comes with a homepage containing the google map on which tags appear.
The main features designed by the creators are:
- See in real time the number of people present in a pub, club or restaurant
- Visually see on the map if any of your friends are in a club
- Filter events and parties according to your needs
- Understanding already from the map if there is a special event in a club or not
- Ghost mode to be invisible to your friends
It is important to remember that this project began a few months before the pandemic, during which everything changed, especially in the events sector.
The guys relied on me and my team for the design of the app launch campaign which unfortunately, due to the pandemic, has not yet seen the light…
design solution
We proposed to create a video campaign consisting of an institutional video in which the main features of the app are explained and 6 30-second monothematic mini-videos to highlight the advantages of Hangout! with a friendly, funny and ironic tone of voice. Let’s check the result in the videos below!
All videos were shot at hubmira.
After that we worked on BTL materials intended for event and pub managers.
