brenna salotti brenna salotti
Website
date: 2021
tasks accomplished:
- research and analisys of the client market
- branding concultancy
- webflow and information architecture
- UI design and prototyping using AdobeXD
- Data Entry and SEO using WordPress
context
Brenna Salotti is a small family-run company with a strong know-how in the production of tailor-made sofas and therefore does not have a proper catalog of models.
However, the owner has realized that it is easier for his customers to choose a pre-established model to customize in terms of materials and colors because most of the time they do not have very clear ideas and don’t know how to explain the type of sofa they want. So he asked me to help him redesign his website.
design solution
Together with my client, we decided to build a catalog and design a website that could be navigated by category of product but always remembering to the user the possibility of customization.
Then another problem came up: realizing enough images for each sofa. At the beginning we thought about a photo shooting but although the idea was surely exciting we had to go for renders because a proper shooting required too much effort in terms of time and budget.
Once the images were all ready I started designing the new website and I’m very proud of the result!
